I have worked with a number of charities, campaigns and brands to produce advice, information and guidance (IAG) content, often dealing with highly sensitive issues such as sexuality and self harm. I’m well used to crafting concise copy out of dry, lengthy information, and have considerable experience creating online and print guides and resources for a wide range of audiences. I’m also an experienced features writer and am equally comfortable chasing leads and sourcing/interviewing case studies. After many years in a digital environment, I’m able to write copy that not only appeals to readers but is also well optimised for search engines.
Before going freelance I spent many years in editor roles on websites and magazines. I have edited work from professional journalists, students, young people and experts/colleagues with no writing experience. In each instance, I understand what is needed to make their copy fluid, readable and relevant to the audience. As a freelancer, I have put this experience to good use. Most recently, I worked as co-editor on Which? University’s new section for teachers. This involved lengthy commissioning and in-depth editing, researching and writing guides and articles for students and teachers, and developing classroom resources with a specialised agency.
Social media management |
In the past four years I have also branched out into social media management. I have a keen interest in food brands and issues and have worked for many food clients. These include mission brands Organix and Wyke Farms, and charities/campaigns The Pig Idea and FareShare. I now manage social media for the baby brand Milton.
Online communities |
As blogs, forums and commenting became popular, I increasingly found myself working on the ‘community’ aspects of websites. From moderating the busy community of young people on TheSite.org (now called The Mix) to developing a new blog-style debating site for Which? (called Which? Conversation), I have enjoyed developing online communities. I know what’s needed from both a technical and legal perspective to keep these sites running smoothly.
Project Management |
I have gained valuable experience in project management, working with technical teams to deliver new online functionalities and site redesigns, as well as overseeing large content migrations. I can manage complex projects, understand technical terms, know my way around the ‘back end’ and have basic coding skills.